THE BLOGGER COURSE
LEARN TO CREATE A PROFITABLE BLOG!
DEFINE YOUR NICHE, CREATE A STRATEGY, AND BUILD AN AUDIENCE
Stop Worrying About Algorithms and Start Creating a profitable BLOG You Love!
ARE YOU TIRED OF WONDERING WHY IT SEEMS LIKE EVERYONE ELSE IS LAUNCHING A PROFITABLE BLOG, BUT YOU ARE 'STUCK'?
Maybe you’ve been blogging for years and can’t achieve the traffic numbers or income levels that other people are talking about.
Maybe you are tired of playing the Instagram game, tired of not reaching your followers and uninspired by the platform.
Maybe you want to start a blog that can generate a predictable income, but you are overwhelmed by the variety of information available and not sure where to even begin!
I'm here to tell you that IT'S NOT TOO LATE TO START A PROFITABLE BLOG or TO turn yourS into a thriving, successful business... and I will show you how!
YOU CAN CREATE A PROFITABLE BLOG YOU ARE PROUD OF, AND I WILL SHOW YOU HOW!
THE BLOGGER COURSE
Enrollment Now Open!
WHAT MAKES THIS COURSE DIFFERENT?
Have you ever taken a course, received a lot of great information, but felt overwhelmed by what you need to implement? And by the end of the course you can’t even remember what you learnt at the beginning? Well, I have! So I created this course in structured way that you can work through the modules with a clear strategy for completing all of the advice I share with you!
Unlike many courses, every word and piece of advice contained in this course was written by me. I have not outsourced to freelancers or ghost-writers, so you know that you are getting my personal first hand knowledge of how to create a successful and profitable business!
THE BLOG BUSINESS PLAN
The foundation of this course is The Blog Business Plan. This is your very own blueprint that you will complete during the course as you work through each module. At the end of the course you will leave with a complete plan perfectly customised for your own blog!
The course is made up of 65+ video lectures with over 10 hours of recorded content. Through these video lessons you will learn everything you need to be a blogging success! In addition, to the video modules I have included 4 detailed bonus modules on key additional topics.
24 DETAILED EBOOKS
Every module is supported with one or more comprehensive eBooks that cement your learning from the video module. The eBooks range form 2,500-10,000+ words! Some modules are also supported with helpful set-up guides, printables and handy spreadsheets for managing your blog.
Each module comes with a checklist of tasks you need to complete to implement all of your learning into your blog, social media and business. This method means you can be sure that you have actioned every piece of my advice when you finish the course!
“Since taking the course I have landed collaborations with brands like Europcar, Accor Hotels and Expedia!”
I took Becky Van Dijk’s blogging course a few years ago when I started my travel blog, FlyStayLuxe.com. Becky was very knowledgeable and taught me all the essentials I needed, such as SEO, WordPress, as well as how to build an audience through social media platforms such as Pinterest and Instagram.
The course gave me the confidence to approach the clients I’d always dreamt of working with. I have since landed some amazing press trips and opportunities with well established brands such as Europcar, Accor Hotels and Expedia. ~ Amanda Twine, Luxury Travel Blogger at Fly Stay Luxe
“Within a month I grew 10K on Instagram, got my first high paid collaboration & invited to my first press event!”
This is no better way to gain an education on the business aspect behind blogging than from Becky. From website redesign to social media growth, along with working with brands and press trips, Becky’s course gave me an in-depth review of everything I needed to do to get to where I wanted to be.
When I started blogging, I was still clueless on the business aspect behind it and how to monetize. If it wasn’t for this amazing blogging course, I wouldn’t have taken that next step and be where I am today. ~ Taylor Deer, Blogger at Brown Eyed Flower Child
I have taken my experience to create a structured plan for you to create the blog of your dreams!
Since launching my first blog WeAreTravelGirls.com, I have worked hard to learn everything you need to know to run a successful and profitable blog.
I believe that your blog visitors and email list are THE most important numbers you need to worry about! Unlike social media, these are truly yours, and an algorithm won’t stop someone reading your email – so in this course I tell you how to grow your audience and customer base in the places that really matter!
My corporate background taught me about sales, marketing, branding, building client relationships, and so much more that I have been able to take into running my own business.
I applied those skills to create a community, a recognisable brand, a go-to blog and sold out retreats and now I want to show you how you can take your own skills, your passions and your values, apply these to your blog and create a profitable business like I did!
I want to help others to navigate the online business world and give them the headstart I wish I had when I began my blogging journey!
I am passionate about helping others to pursue their own business dreams. When I started I had never even posted a Facebook status update, I literally knew NOTHING about social media or blogging – but that didn’t stop me! As a total workaholic and perfectionist, I set out to learn everything from social media growth, to graphic design, from SEO to email lists so I could get the results that I wanted! Which I did!
But that was no easy task, finding all the information, understanding it and implementing it took a huge amount of time, plus half the information I could get my hands on was out of date or incorrect! Looking back, I wish there had been blogging courses like this one available (or I had made the effort to find them!) so that I could have learnt from someone with experience and avoided wasted time, wasted money, and reached my goals faster!
A FEW OF THE BLOG AND SOCIAL STATS I ACHIEVED IN JUST 3 YEARS!
Community of followers that I grew 100% organically with no outside help or hiring!
Monthly readers to the WeAreTravelGirls.com blog in just two years!
Profitable educational retreats and women’s group trips around the world
Annual revenue generated from my blogs, social media and retreats
Meet a few of my lovely students!
See what these students have been up to since taking The Blogger Course
Are you ready to take your blog to the next level?
Isn't Social Media The Future Of Online Business?
Short Answer: NO
Long Answer: Social media is a great tool FOR your business, but it should not be the sole focus OF your business
How many times have you thought you were doing things right with your social media growth, only to find that some hidden black box algorithm changed, and your engagement dropped off?
That is why having your own blog as your business is KEY, because it is YOURS. And I can show you how to do it!
THE POWER OF YOUR OWN BLOG AND EMAIL LIST
Do you find yourself obsessing and worrying over the number of Instagram followers, Facebook likes and Twitter retweets?
In reality, if you want to create a long term consistent income, the two most important metrics are Page Views and Email List Subscribers. These might not sound as sexy to your friends as saying you have 1 million followers, but in the long run they will bring much more value.
Likes don’t pay the bills, but affiliate income, advertising, product sales and sponsorships do.
"BUT I WANT TO BE INSTAFAMOUS!"
Real talk, if your goal is to be “Insta-famous” so brands will send you free stuff, then I’m sure there are other courses that will meet your needs better than mine.
However, if you want to build a real business with long term potential and growth then this is the course for you!
I focus on what’s important to build a sustainable income from your blog. Social media is a facet of that, but ultimately I like to think of earnings from a social media post as a ‘bonus’ – everything else is the long term business strategy that will provide you a consistent, predictable income.
I'VE BEEN THERE.
Spending countless hours on social media, liking commenting, and following. But that didn’t make me happy, nor was it the formula to my creating a successful six figure income.
From the beginning, building my blog traffic and email list seemed more important to me. Getting readers to come back time and again, and then converting those readers into a community and eventually customers seemed like a more rational, long lasting business plan.
On the blog I could be more creative, give advice and share tips. I could provide real VALUE to my audience, and I was confident that they would actually see my content – since no one is creating an unknown algorithm on my email list!
I’ll be honest, creating a successful profitable blog takes WORK. But, it’s so much easier to put in the work when it’s something you are passionate about and you start seeing results!
Work doesn’t have to be an oppressive “get me out of here at 5 pm” feeling. It can be a very creative outlet, where you can share your thoughts with the world in a way that connects your audience with you.
I’ve narrowed down exactly what you need to do to turn your own blog into a thriving business. And that is EXACTLY what I will share with you in my blogging business course
The Blogger Course shares my best blogging tips in an easy to follow format that you can implement into your blog!
The Blogger Course contains everything you need to know to turn your blog into a business. The entire course contains over 65+ video lectures with 10+ hours of total content, 24 comprehensive eBooks and a bundle of bonuses!
THE BLOGGER COURSE
Enrollment Now Open!
MODULE 1: THE BLOGGING LANDSCAPE
A quick introduction to the world of blogging today, uncovering exactly what a blog is, why people blog and if you are too late to start yours!
In this module we will look at:
- Blogging in 2019
- Are you too late to start a blog?
MODULE 2: THE BLOG BUSINESS PLAN
Your blog is a business, so you need a business plan to set the foundation from the very beginning. The Blog Business Plan will define your vision, your values and your goals for your blog.
In this module you will learn:
- Why you need a Blog Business Plan
- How the Blog Business Plan will form the structure of your learning in the course
The Blog Business Plan will establish exactly what the purpose of your blog is, what you want to achieve with it and how you can do that. At the end of the course you will leave with a completed Business Plan that will form a blueprint for your blogging career!
MODULE 3: YOUR BLOG NICHE
Defining your niche is a key part of your blogging strategy and something you want to do early on. There is so much more to defining your niche than just picking a topic you are interested in and in this module we uncover exactly how you can identify your niche and make sure it is profitable!
In this module you will:
- Identify the purpose of your blog
- Understand why you need to identify your niche
- Learn how to identify your niche
- Learn how to find out if your chosen niche profitable
- Identify your ideal follower, reader and customer
MODULE 4: BRANDING
In this module I teach you about branding in the traditional sense and also about branding yourself in a more personal way that engages your audience and reflects your values. I share all the places you must implement your branding and some of them might surprise you!
In this module you will:
- Learn the fundamentals of corporate branding and how they apply to you
- Understand and identify your personal brand
- Learn how to define your brand with my 4 ‘v’s (hint – these include your values and vision)
- Identify your unique voice
- Discover everything that you should be branding
- Learn how to implement your branding on your blog and social media
- Learn how to make sure your customer and followers understand your brand identity
MODULE 5: YOUR BLOG CONTENT
Now we get into the heart of the course, with identifying your audience, managing your blog and website content, writing great blog posts that convert, and how to get your content seen!
In this module we cover:
- Who are you writing for?
- Communicating with your audience, engaging them and getting them to share your content!
- Managing your blog content and creating a workable schedule
- How to write great blog posts and make sure your readers come back for more
- Time saving techniques to get more content to your blog without compromising quality
- Methods for promoting your blog posts and getting the most eyes on them (organically, not paid)
- Methods to get your content shared and go viral
MODULE 6: SEO (SEARCH ENGINE OPTIMISATION)
What’s the point of creating great content if no one sees it? In this module I will explain what SEO is and why it is absolutely one of THE most important things you need to learn about and implement if you want to have a successful and profitable blog. All that time you have been spending on Instagram – it’s time to stop and re-direct your energy to SEO.
In this module you will learn:
- What is SEO and why it is important
- The fundamentals of SEO and how you should be applying it in your blog and website
- Basics of Google Analytics and Google Search Console
- My top tips for increasing your SEO
- Checklists of what to do on EVERY blog post for maximum SEO impact
MODULE 7: YOUR EMAIL LIST
In this module I teach you why you need to grow your email list and how to do that. There are lots of ways to grow your list, but implementing these is honestly a lot harder than it looks. I will help you to navigate the world of email sign ups and get these implemented in all the right places on your blog. Plus I will share a handy hack that I have used to get the new subscribers to my list!
In this module your will learn about:
- Why Your Email List Is Important
- Email List Sign Up On Your Blog and Social Media
- Opt-In Incentives
- Email List Management
- Using Your Email List
MODULE 8: PINTEREST
After SEO, Pinterest is the second biggest driver of traffic to my websites. Not using it yet? Well you are missing out on something huge in your blog business strategy! In the course I tell you why it is so important and how to use it to generate new readers, subscribers and customers. I teach you the exact methods I used to grow the Pinterest unique monthly views from 0 to 1.8 million (and counting) for We Are Travel Girls!
In this module your will learn:
- Why Pinterest is the second most important search channel to focus on
- How to use Pinterest to drive traffic to your blog
- How to use Pinterest to get new subscribers
- How to optimise your boards and pins to gets clicks and saves
- How to automate your Pinterest strategy
- Understanding your Pinterest Analytics
MODULE 9: SOCIAL MEDIA
In this module I cover Instagram, Facebook, Twitter and YouTube. I reveal why I believe these are actually not the channels you need to focus all your energy on, and how you can reduce the time you allocate to them whilst still yielding results for your blog and business.
In this module your will learn about:
- Which social channels you should be using
- Branding your social media
- Building a community of followers on Instagram, Facebook, Twitter and YouTube
- Converting social followers to web traffic
- How to connect on a deeper level with your community
- How to turn your followers into subscribers and customers
MODULE 10: MONETISING YOUR BLOG
For most of you, making money from your blog will be the most interesting part of the course! In this module I cover the different ways in which you can earn an income from your blog and social media, how much you can actually expect to earn, and how to generate a reliable passive income from your blog.
In this module you will learn about:
- Affiliate marketing
- Advertising on your blog
- Creating and selling digital products
- Freelance and consulting opportunities
- In person events and retreats
MODULE 11: WORKING WITH BRANDS
One way of monetising your blog is to work with brands to provide bespoke marketing campaigns on your social channels and blog. I like to think of collaborations as your “bonus” income to supplement the passive income that you are seeking to generate from your blog.
In this module you will learn:
- What is a brand collaboration / partnership?
- When you should start doing brand collaborations
- Getting your website collaborations ready
- Documentation and Media Kits
- What to charge brands and how to calculate this
- How to reach out to brands
- Working with Influencer Marketing Platforms, Influencer Marketing Agencies & PR Companies
- Planning and executing an effective campaign
MODULE 12: PRESS & PUBLIC RELATIONS
Got a great blog, smashing it on social media but no one is talking about you? Having a press and PR strategy is essential. In this module I guide you in the steps you need to take to start getting featured in online and print publications.
In this module you will learn about:
- The world of PR today
- Why having a Press & PR Strategy is important
- How to create your PR Strategy
- Getting Your Blog / Website Press ready
- Building your journalist list and media outreach
- What Journalists actually want to receive from you
BONUS EBOOK MODULES
- Website Health Check Module + module task checklist
- Legal Module + module task checklist
- Productivity Module
- Responsible Blogger Module
Freebies, Extras, and More! Yep - I have plenty for you!
Take a look at all the extras you will get when you enroll onto The Blogger Course
Bonus #1: Website Health Check Module
One of the most important things in blogging is to keep your content fresh and evergreen, to keep your website up to date and to constantly make improvements to the website. This module teaches you everything you should be doing to keep your website up to date, to have your readers coming back for more, and to keep Google happy!
Bonus #2: Legal Module
Running a blog is like any other business and you need to keep it legal! In this module I share some of the things you need to be aware of, what essential pages you must have on your website, and how to meet the new GDPR requirements. Note: This module is for guidance only and I am not a lawyer!
Bonus #3: Productivity Module
Learn all of my techniques to stay productive, efficient and focused. Staying productive is integral to creating great content, and building a consistent brand. In this bonus module you will learn how to stay on target to meet your goals!
Bonus #4: Responsible Blogging Module
How to bring your personal values to your brand, how to use these to create audience trust and how to maintain your integrity in your business. Being a blogger is a responsibility, and I share exactly how to be a responsible blogger!
Bonus #5: Blog Set Up Guide
If you are joining the course and have not yet picked your blog name, bought your domain, set up your hosting (or even know what that means!) - don't worry I have got you covered. In this handy bonus eBook I walk you through all the steps to get your blog live on WordPress with no prior experience needed!
Bonus #6: Printables & Spreadsheets
I have created a set of handy spreadsheets and printables to help you manage your blog. These include a blog post scheduler, collaborations calculator and tracker, blog post and SEO checklist, weekly, monthly and annual planners. All of these can be downloaded and used to organise your business!
Bonus #7: Private Facebook Group
You will get exclusive access to our Members Only Facebook group, where you can ask questions, interact with other students and make new friends and business partners! I will personally be active in the Facebook group, regularly answering any questions, plus our experienced web developer Ryan from Chalk & Canvas web agency will also be there to answer your technical questions!
Bonus #8: Lifetime Access, Updates & Resource Library
As a student of The Blogger Course you will have access for the lifetime of the course including all modules, eBooks, printables, checklists and all course content. The world of blogging and social media is always changing so you will be able to keep up to date as the course updates are released. You will also receive access to the online Resource Library.
THE BLOGGER COURSE
Enrollment Now Open!
“Becky’s Blogger Course is applicable to anyone who wants to start any kind of business.”
Becky’s Blogger Course is applicable to anyone who wants to start any kind of business, whether it’s social, online, a physical or digital product and by working with Becky, I discovered that I want to build a travel app.
Becky has no shortage of experience and shares it freely in her course offering. Some bloggers claim to have ‘quit their corporate career’ after just a few years of experience, but Becky REALLY did transition her career after 10 years in the financial industry. She followed her passion and leveraged her professional skills to build a business. Every bit of her professionalism bleeds into the content teaches. Becky is truly invested in educating and lifting women up as she continues to mentor me to this day. ~ Jess Primavera, CEO and Co-Founder of Unbound
“The educational workshops blew me away and I was so impressed by the content and the structure.”
To say this trip was amazing would be an understatement. There are no words to express just how incredible this educational retreat was! I feel so grateful to have had the opportunity to meet such inspiring, unique women, including Becky van Dijk, and to be a part of this amazing community. The educational workshops blew me away and I was so impressed with not only the content, but the structure of the workshops as well. I learned more than I could ever have imagined! ~ Hannah Corderman, Blogger at WanderlightMoments.com
THE BLOGGER COURSE is for you if...
- You have a blog, you put up new content regularly but your traffic and readership never seem to grow and your income level is not where you want it to be
- You want to launch a blog, but you are not sure if you are too late and you don’t know where to even begin
- You have a business struggling to get leads and new customers to your products
- You have been focused on social media and are feeling uninspired by the world of Instagram, so you want a creative outlet that you have control over
- You want your audience to see the content you are creating and not be limited by algorithms, reach and impressions
- You want actionable tips on how to get more readers to your website
- You want to learn how and why you MUST grow an email list
- You want to learn how to build a real and engaged audience of followers and customers
- You want to learn techniques and methods that will actually work to generate an income from your blog
- You want a course that condenses all the key components of running a successful and profitable blog into an easy to follow format with real tips and advice from someone who has proven success in this industry
- You want your own blog that brings in consistent income each and every month!
YOU HAVE QUESTIONS? I HAVE ANSWERS!
No! Having a blog and a basics understanding of a content management system, such as WordPress, will help. But the content of this course starts with your Blog Business Plan, defining why you want to create a blog, your goals, vision and values – so this course is perfect place to start when thinking about launching a blog.
Absolutely! In fact this course is perfect for someone who already has a blog in place, but feels stuck and is not growing in the way they want to. Perhaps you are not getting new readers, no one is subscribing to your email list, you are uninspired by social media, or you are not earning any money despite all your efforts. If any of these describe something you are feeling or experiencing then I can help!
I promise that even if you think you have all your branding in order, that you are writing perfectly for SEO, that you have all your content planned to perfection for social media there will be things you are missing, methods you have not considered or implemented that I will share with you in this course.
It sure is! My course teaches you everything you need to know about blogging and why it essential that you have a blog on your website to drive traffic to your site, generate new business leads and get more customers!
The course is 10+ hours of video content to watch in over 65 video lessons and dozens of eBooks ranging from 2,500 to 10,000+ words each. To get the most out of the course you will need to dedicate at least 50 hours to watching the videos, reading the eBooks, completing The Blog Business Plan, and implementing all of the tips into your own blog and social media using the checklists for each module.
You get lifetime access for the life of the course!
The course is made of a series of modules consisting primarily of video content with supplementary eBooks and worksheets. You will begin with the introductory module which explains the content and format of the course. Then you will move on to the individual modules. For each module there is a video content to watch, an eBook / Workbook to work through and a set of tasks to complete. At the end of the course you can work though the bonus modules to fully round out your knowledge. Finally, there is an end of course module with guidance on how to take your blog forward.
Yes, the course include in depth tutorials on the main social channels of Instagram, Facebook, Twitter and YouTube. There is a separate module dedicated to Pinterest, which I believe is a more powerful tool than all of those social channels combined in terms of bringing traffic to your blog and getting customers.
No. The course is suitable for anyone who wants to create a blog, whether that is a beauty blog, fashion blog, travel blog, eco blog – the principles I teach you will apply across all blogging topics.
The course also focuses on how a blog is an integral part of any business and how you can use this to get new customers and lead generation.
Since my own experience has been in the travel blogging and educational blogging spaces, some examples are references that will be to these two niches.
Yes! I am very confident you will love the course content and it will be beneficial for your blogging business. The course comes with a 30 day refund policy. If you complete the course, implement the strategies and are not happy with the results, you can request a full refund within 30 days. For specific details on the refund policy, please read Refund Terms and Conditions.
Yes! As soon as you enroll into the course, you will gain access to the course materials and video library. Since there is a large volume of content and lots of tasks for you to work on yourself I have made all the content available in one go so that you can complete this in your own time. I suggest that you target completing one module per week, but you are free to go at your own pace.
Yes, all the content that I taught at my Business & Blogging Retreats is available within this course, plus more! The course has been expanded to include more modules, more eBooks and workbooks and additional resources.
Yes, there is a private Facebook group with exclusive access to those that have enrolled or completed the course. I will regularly participate in the group to answer your questions and provide advice.
THE BLOGGER COURSEGet Instant Access To All Course Modules!
- 65+ Video Lessons
- 20+ Workbooks and eBooks
- BONUS: 4 Bonus eBook Modules
- Access to Private Facebook Group